Our Story

Pivotal Fitness was founded in Charleston, SC in 2004. For the first ten years of our existence
we weren’t much different than other health clubs. We had lots of cardio and weight training
equipment, group fitness classes and a kids club, but it just wasn’t enough. We recognized
that fitness trends were changing quickly. We heard our members asking for the latest
workouts available, and most importantly, we wanted to be a more integral part of our members’ lifelong
commitment to fitness, performance, and wellness.

So we went back to the drawing board in an effort to recreate ourselves. What resulted was a
commitment to build the best health and wellness company in each market that we operate - based on four key principles.

Greater Variety

Constant Innovation

Unparalleled Value

Exceptional Instruction

If you have never been to one of our locations we invite you in to experience Pivotal. If you were once a member, we invite you back the see the difference. You’ll see why Pivotal is:


choice for members seeking state-of-the-art facilities – offering the largest variety of equipment and classes under one roof.


choice for members seeking coached workouts from elite trainers with specialty expertise.


choice where members at every level can improve their health through fresh, original programs and education

Something’s new at Pivotal, and we invite you to see what we have in store.

  • Fitness
    Pivotal offers the variety you need to build the body you want. At Pivotal, we developed six boutique, studios that contain the most popular fitness trends. For less than the cost of one membership at a competitor studio, our members get all six of ours, along with a premium gym with hundreds of pieces of the latest equipment. Members get to choose several different types of classes and workouts and build a program that feels unique to them.
  • Performance
    Pivotal personal trainers are high-performance, high-energy, and highly effective. They’re trained and certified to help you accomplish your goal, whether you want to perfect your game, shave seconds off your run, or train for your next iron man. When performance matters, it has to be Pivotal.
  • Wellness
    Everybody knows that exercise is only half the equation. Actually, nutrition, sleep, and stress management account for more than half of what you need to reach your goals. At Pivotal, we have all the educational resources you need, so our members at every level can improve their health and live their best life. Feeling great doesn’t require a six pack. And neither do our wellness programs. If you’ve been out of the game or just need a boost, we’ve got you covered.